Business Branding Photography
What’s your background when it comes to brand photography?
Aside from my formal studies in marketing and visual arts at university, I’ve spent the last 25 years working with a wide range of clients from global brands to niche businesses. Their ongoing success has taught me just how important obtaining the right visual content for a website or marketing campaign can be in terms of increasing sales and brand awareness.
As a photographer, what are some of the ways you can help a business grow?
We live in an extremely visual world where people’s attention spans are becoming more and more eroded. Having good quality and captivating imagery is key to holding people’s attention, whether it’s a LinkedIn profile or your social media feed. In order to build a strong brand your look needs to be strong and consistent.
Why do individuals need a personal brand?
Having a personal brand is a highly effective way to communicate your vision to your potential clients. In heavily saturated industries it’s the one thing that’s going to set you apart form another business who may be offering the same product. Done well, it will in fact add value to that product. As an individual, it may be your individual style, a signature colour or a particular lifestyle that you’re associated with in your social media feeds.
What can you do to help larger businesses form a deeper connection with their client base?
A large part of what I do these days for businesses is about creating quality content. As an example, this could be a quarterly shoot for a health & fitness business, where we create a series of images that can be used as social media updates, news letters and as mail outs to members. This may also include featured profiles on key staff. All of which can help to humanise a brand and form a deeper connection to one’s clients.
How can businesses get in touch with you?
I’m based on Sydney Australia and am available for jobs both nationally and abroad. Businesses can email me directly via my contact page.